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Are Nike's Revolutionary Self Lacing Shoes Losing their app??

 Despite the continued popularity of the Back to the Future trilogy, which inspired the HyperAdapt 1.0 self-lacing technology and Air Mags, Nike has announced that it will "no longer create new versions of Adapt shoes." Now, the Adapt BB mobile app that was used to power the $350 iteration of Nike's self-adhesive sneaker will disappear from Google Play and the iPhone App Store next month.

Without the app, owners can use the shoe's physical buttons to turn them on and off, check battery status, tighten or loosen laces, and save a single preset, but there's no way to adjust the shoe. lighting.


The Nike Adapt BB basketball shoes, worn by athletes like Jayson Tatum and Luka Doncic, featured power laces that could be adjusted with the sneaker's buttons or Bluetooth. The app also allows users to set three strong presets and adjust the color of the shoe's LED lights, features that still work for Adapt BB users who already have the app installed on their phones.

However, after August 6, Nike warned users that they "will not be able to move the app to a new device, and future iOS updates may limit or stop functionality or completely remove the app from your device."

Nike's decision to discontinue the app is another reminder of the challenges of smart clothing design. Most consumers may be used to the idea of ​​upgrading their smartphone every few years, but a pair of electronic shoes or a smart denim jacket can remain in someone's wardrobe for decades, long after the company stops selling the product, the company decides to stop paying for the maintenance and development of an application for a product that he no longer makes money, but that does not discount the five years of layoffs that result from the loss of functionality.

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