Apple likes to wow the public with the progress of its music service, but it might be Spotify that really deserves your slow clap. Cupertino, Calif.-based Apple boasted at an iPhone 7 launch event on Wednesday that its subscription streaming service Apple Music has amassed 17 million paying members since its launch in June 2015. 2 million were added in less than three months . That's encouraging growth, but a quick count shows that Apple and Spotify are adding subscribers at about the same rate. And thanks to a big lead, Spotify beats Apple in terms of volume. The figures confirm that more consumers are choosing to stream music at a buffet instead of buying songs a la carte. This is partly due to the strong marketing that Apple has put into its on-demand music service. The numbers also offer a new perspective on the horse race between the two companies that has unraveled this year.. Spotify and Apple have both updated their subscriber numbers in the past two weeks, and both ...
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