In 2011, Apple released its first device to work with the Siri artificial intelligence voice assistant, the iPhone 4S. At the time, the new feature was from the tech campus and helped more than double sales from last year's release weekend. Fast forward more than a decade, and Apple could be gearing up for another AI-inspired surge.
Apple is ramping up production orders for its next iPhone chip, according to a report from Taiwan's CTEE and translated by MacRumors. Orders placed with partner manufacturer TSMC are up to 100 million units, a whopping 12% more than last year's original orders.
The iPhone maker's seemingly bullish plans suggest it expects excitement about artificial intelligence technologies to at least partially boost tech sales during the all-important holiday shopping season. Technology has generally dominated many of the top holiday shopping lists over the years, but it's clear that tech companies expect AI-driven excitement to outpace demand.
Other manufacturers, including Microsoft, AMD, Intel, and Nvidia, have also said they expect an AI-based sales boom, introducing new branded products they often call AI computers or Copilot Plus computers after the AI of Microsoft. (Our AI Atlas Resources page has CNET's hands-on reviews of generative AI products like Gemini, Claude, ChatGPT, and Microsoft Copilot, as well as AI news, tips, and explanations.)Apple, meanwhile, is likely to boost demand by its alignment. When the company announced its Apple Intelligence technology last month, it limited compatibility to the $999 iPhone 15 Pro and $1,199 iPhone 15 Pro Max. This suggests that anyone who wants to use Apple Intelligence on their iPhone will probably need to upgrade, probably to the iPhone 16 when it launches in a few months.
Apple has announced plans to make its Apple Intelligence beta available as part of iOS 18, iPadOS 18, and MacOS Sequoia this fall in the US.
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